Ball Drop is the largest producer of New Year's Eve events in Times Square. We provide access to the widest selection of New Year's Eve experiences at the most popular lounges, nightclubs, bars, restaurants, attractions and hotels across the Times Square area. With events for all budgets, ages and tastes, you are sure to find the perfect New York City New Years experience for you and yours. New Years Eve is the number one holiday to celebrate with friends, family or that special someone. Not sure where to go? One of our New Year's Eve Specialists will help you plan the perfect evening. The countdown to midnight has already started. Where will you be at Midnight?