Ring in 2027 at Bar Lola NYC, the stunning cocktail bar on Hell’s Kitchen’s famed Restaurant Row. Just a short walk from Times Square at 346 West 46th Street, Bar Lola blends the warmth of a European café with the energy of a New York City bar — and on New Year’s Eve the whole space becomes one big countdown party.
Bar Lola spans two floors with two full bars. Its Art Nouveau–inspired main bar glows at the center of the room and can be seen from both levels, while a mezzanine of plush banquettes looks down on the action below. Upstairs, the second floor offers sweeping views of the bar and opens onto an outdoor patio with a retractable roof, so you can step out under the city sky without missing a minute of the celebration.
The bar takes its name from Lola Montez, the bold and dramatic 19th-century dancer and actress, and the room lives up to it: glowing globe lights, rich wood, checkerboard floors and a crowd that came to celebrate. It all adds up to one of the most beautiful places to spend New Year’s Eve in Hell’s Kitchen — close enough to feel the Times Square excitement, without the freezing street crowds.
Tickets for the Bar Lola New Year’s Eve 2027 party are coming soon. Join the list to be the first to know when they go on sale and lock in your spot at one of Restaurant Row’s best NYE parties.
Tickets are sold on an on-demand / dynamic basis, meaning the price increases as ticket availability goes down. NYE ticket prices often go up significantly (100% +) the closer you get to New Year's Eve.
IMPORTANT: Events will sell out in advance of December 31.
Ring in the New Year with drinks, music, and unforgettable vibes in the heart of Manhattan!
Starting at $99
Bi-Level Party Space with Multiple Rooms and VIP Areas
Starting at $99
Bi-Level Party Space with Multiple Rooms and VIP Areas
Starting at $99
Ball Drop is the largest producer of New Year's Eve events in Times Square. We provide access to the widest selection of New Year's Eve experiences at the most popular lounges, nightclubs, bars, restaurants, attractions and hotels across the Times Square area. With events for all budgets, ages and tastes, you are sure to find the perfect New York City New Years experience for you and yours. New Years Eve is the number one holiday to celebrate with friends, family or that special someone. Not sure where to go? One of our New Year's Eve Specialists will help you plan the perfect evening. The countdown to midnight has already started. Where will you be at Midnight?
Visiting NYC for 4th of July? Check out July4th.com for your New York Guide to Fourth of July NYC Events and Tickets.
Contact Us • About Us • Times Square FAQ • Refund Policy • Terms & Conditions
Questions? Call a New Year's Eve specialist at 212-201-0735 or email [email protected].
©2026 Ball Drop, LLC. All rights reserved.
